A paper, authored by Rachel Mulvey, Jenny Bimrose and Alan Brown, was presented at an international careers conference in Mexico City (29 November – 1st December). The paper was presented under a strand entitled: Technology-enhanced learning, professionalisation, identity and social engagement, guidance practitioners and counsellors. Supporting the professional identity transformation of career and employment practitioners, which is necessary to enable them to rise to the challenges of their new roles, are the key foci of the research project upon which this paper draws. A primary objective of the four year research project, funded by the European Union (2014 – 2018) is to investigate how technology-enhanced learning (TEL) approaches could facilitate identity transformation for careers and employment counsellors. The TEL approaches included the use of blended learning programmes for PES, a Massive Open Online Course (MOOC) for careers and employment counsellors more generally, complemented by the use of on-line labour market information tools as well as on-line support for reflection and peer coaching. This paper reports on blended learning programme delivered to work coaches in one PES and the MOOC delivered to careers and employment counsellors across Europe.