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EmployID is a research project aiming at supporting public employment services and their employees in adapting to the changes to their world of work by facilitating the development of their professional identities.

EmployID Review: Good Progress

In sunny Zagreb, the project has presented its third year's results to the reviewer panel. The Croatian Employment Service has hosted the meeting and offered insight into the effects of EmployID on practioners and management. The presentation of increasing adoption of the tools and associated evaluation data, the appearance of traces of strong organizational impact, and the clear and strong sustainability drive have again convinced about the project's good progress. The reviewers suggested to intensify the efforts towards wider European impact and, particularly, to maximize the findings from the collected evaluation. This will guide the project in its final year.

MOOC "The Changing World of Work" launched

We successfully launched our MOOC (Massive Open Online Course) on the Changing World of Work. The 6 weeks course is running on the EMMA MOOC platform and you can still sign up for it. Just follow the link: covers many aspects related to professional identity transformation.

1st Train the Trainer workshop delivered at CES (Public Employment Service, Croatia, HZZ)

EmployID’s first train-the-trainer workshop on providing peer coaching training was held by Carmen Wolf and Pablo Franzolini from 7th to 8th March 2017 in Zagreb, Croatia. The participants were trainers, PES practitioners, HR specialists and coaches that work in different offices at CES.

The goal of the train-the-trainer workshop was to provide additional knowledge and skills of EmployID peer coaching to practitioners at CES who already participated in last year’s EmployID peer coaching kick-off workshop or the online-course or both. Another goal was to discuss and brainstorm on possible ways how to implement peer coaching process into business processes and into everyday work practice. The idea was to provide enough material and knowledge to provide further peer coaching training within CES. The workshop was a reaction on feedback from the previous workshop and online-course where some of the participants stated that they need additional knowledge and skills to provide further training into peer coaching.

EmployID's Peer Coaching Workshop delivered in Limerick, Ireland

On Friday 17th February 2017, the EmployID team comprising Jenny Bimrose, Deirdre Hughes, Pablo Franzolini and John Marsh, co-delivered a highly interactive peer coaching workshop to 15 participants from the Local Employment Support Network (LESN), the National Centre for Guidance in Education (NGCE) and the University of Limerick. The team introduced the EmployID Peer Coaching framework and EmployID Academy resources. There are 25 local employment services in the LESN, employing over 300 staff.

New ways of competence development for digitisation of the world of work at GfA Conference

Christine Kunzmann at GfA Frühjahrstagunf 2017

The GfA Spring conference brings together researchers from the field of occupational sciences and a growing number of adjacent disciplines. This year, taking place at FHNW in Brugg-Windisch, Switzerland, the conference theme was ‘Socio-technical design for digital change - creative, innovative, meaningful.’ This represented an ideal opportunity to present a fresh view on competence management, drawing on public employment service (PES) experiences in EmployID and the German national project ‘ChampNet’ with differing perspectives from industrial production companies.

Christine Kunzmann & Andreas Schmidt discussed with the audience a revision of their competence management model (2016) based on key interventions in both projects. The model addresses key challenges, such as: (i) the trend towards personalisation of competence development; (ii) the resulting shift from efficiency for large number of employees to effectiveness for specific topics and areas; (iii) the shift of priorities from an all-encompassing competence catalogue towards a small set of hard-to-describe and experience-centred critical competences; and finally (iv) the role of deep learning, particularly with respect to professional identity transformation. The contribution was well received and complemented perspectives on how to shape change in the light of 4.0 digitisation and industry.

The (German) slideset as well as the paper is available.

EmployID at LEARNTEC 2017

Several partners of the EmployID consortium presented the project at LEARNTEC, the major fair and conference on learning technologies in Germany. This was part of an overall strategy to sustain the project's results. Particularly, the fair was used to test hypotheses for generating a market offering beyond the project's inner scope and to engage in conversation with potentia partners and customers.

EmployID presented an overview on learning technologies and professional identity transformation as well as key results of the projects' pilots as part of the applications' forum. The session was well attended with around 50 participants. 

At the booth, we had many discussions with participants from various backgrounds, and it was particularly noted that one of the strengths of our work is that we have been able to connect technology to actual learning in organizations. The concept and approach of the project is applicable to a much wider scope. Particularly, universities were interested in the peer coaching concept and tool and plan to integrate it into their courses as an example for online learning.

Visit EmployID at LEARNTEC 2017!


The EmployID team will present the latest results of the project at the LEARNTEC between January 24 and 26, 2017 in Karlsruhe. Visit us in Hall 1 at booth B 89! On January 24, Andreas Schmidt will give a talk at the application forum on identity transformation and the role of learning technologies with examples from the project.

LEARNTEC is the leading fair on learning technologies in Germany.  Every year, over 7,250 HR decision-makers and IT managers from all over the world come to the trade fair and convention in Karlsruhe, where they can find out about the possibilities of digital learning from over 250 exhibitors from 14 countries and look for concrete solutions for imparting and managing knowledge. In recent years, the focus has also been expanded to include the digitisation of school and higher education.

LMI App presented to government officials, researchers & managers in careers and employment suppport


Members of the EmployID project team (Jenny Bimrose (University of Warwick), Deirdre Hughes and Graham Attwell (Pontydysgu) and Zoey Wareing (Department of Work and Pensions) presented at a major dissemination event in London on 1st December, 2016. The event was organised by University of Warwick and funded  by the Department of Education to promote the effective use of high quality labour market information in careers and employment support. Members of the EmployID team presented on the LMI App, developed by the EmployID project team. The App is based on the UK ‘LMI for All’ data portal. It has been piloted in DWP, through the EmployID project, over the past two years, formally evaluated and will be rolled out for use across the organisation in 2017. The event was attended by government officials, researchers, managers, and practitioners, with the EMMA MOOC promoted.

LMI Presentations to Careers and Employment Professionals in Norway

On Monday, 24th October, 2016, Jenny Bimrose was invited to present at two different forums for careers and employment professionals in Oslo, Norway

Vox: National Agency for Lifelong Learning

The brief for this keynote presentation was ‘Labour market information (LMI) and careers/employment counselling’. A key focus for the presentation was the EmployID project, with its focus on supporting the professional identity transformation of counsellors located in Public Employment Services, through the development of desktop applications designed for use by PES practitioners on LMI, first in the UK, now in Slovenia. The presentation was attended by practitioners, managers, researchers and representatives of different Ministries and was well received.

Second e-guidance and e-governance seminar: Nordic countries

Immediately after this first presentation in the morning, Jenny travelled to a second venue in Oslo after lunch to give a similar presentation as the keynote at the ‘Second e-guidance and e-governance seminar’ for the Nordic countries. With the focus of the seminar being on e-guidance and e-governance, a good deal of interest was shown in the pioneering work of EmployID in piloting and implementing LMI applications into practice with counselling professionals.

EmployID presented to European PES Network's AFEPA Meeting

EmployID had the unique opportunity to present an overview of its intermediate results to a meeting of all European PES representatives. The presentation particularly focused on the experiences gained from the various trials at the Employment Service of Slovenia (Urša Dolinar, ESS), the Croatian Employment Service (Katarina Ćurković, HZZ), and the Department of Work & Pensions (Zoe Wareing, DWP). Jenny Bimrose from University of Warwick gave a brief overview of the history of the project with its roots in the PES-to-PES Dialogue, and Deirdre Hughes advertised the EmployID MOOC and the Associate Partner Event at Tallinn 2017

The presentation was well received, and interest was shown from additional PES in joining the project at this stage and to work together on a sustainability strategy.

Slides will be posted soon.